As a gay man myself, and having seen the advert, I think I am still no more likely to pop in and order a Big Mac meal now than I was before…! You wouldn’t normally associate the brand ‘McDonald’s’ with homophobia or in fact any kind of social judgement, so I am rather unsure why they’re now releasing a ‘Come As You Are’ series of ads.
The adverts don’t even have any kind of redemption – the lad goes in a closet gay, and comes out a closet gay. It just seems wholly unnecessary to even mention it to be honest. Unless the chap on the other end of the phone is Ronald McDonald (there’s a joke in there about the Hamburglar, I’m sure!) then there really isn’t even the slightest connection with the brand to the story.
It’s also strange for them to launch this campaign in France (which one would have thought would be rather snooty towards the idea of the fast food chain). It’ll be interesting (read that as “fun!”) to see what happens when the Christians in America see what their beloved American “family-values” worldwide-super-brand has been up to behind their backs! 😉
All of that said, the advert is rather cute, and as is the guy in it heh!
Thanks to @Jekyll10 on twitter for highlighting this parody – love it! 😀