Very much liking the latest advert to come out of John Lewis – “Never Knowingly Undersold”.

Really like the use of the red tops throughout as the ‘hook’ and all the fab family based scenes that they have.

I reckon that it’s a bit of advertising wizardry that confidently knows and hits its demographic squarely between the eyes – well done John Lewis!

For anyone interested, the song is ‘She’s Always A Woman’ originally sung by Billy Joel, but the version used in the advert is by Fyfe Dangerfield.