Just came across the website for this posted online, and thought I’d share.

I do like all of the random arty things that we have in London, and this certainly piques my interest.

One of the benefits of working in Central London means that it’s relatively easy to get to these kind of things, so I’m sure that I’ll be updating this blog post with photos from the display shortly :oD I like the idea that it gives everyday people the chance to publically express themselves on a grand scale… it’s like shouting out as loud as you can, without anyone thinking that you’re crazy!

I’m sure that some people will try and get swear words and the like up there, however that’s no doubt part of the social experiment – and I’m sure that they’ll find that people will try it initially for a giggle to see if it really does work and then settle down and get used to the technology and put it to good use.

Memory Cloud will be in Trafalgar Square between the 8th and 10th October 2008.

Memory Cloud by Minimaforms : Trafalgar Square, London

The ICA is proud to present Memory Cloud by Minimaforms (www.minimaforms.com), an incredible transient light environment set to transform London’s Trafalgar Square in October. Memory Cloud is based on smoke signals – one of the oldest forms of visual communication, for three nights the public will be invited to participate by sending text messages that will be grafted onto plumes of smoke. Fusing ancient and contemporary forms of communication, Memory Cloud creates a dynamic hybrid space that will project personal statements as part of an evolving text, animating the built environment through conversation. The method of textual inscription works with light as virtual ink that perceptually writes and erases through a cinematic interplay with the external environment. Memory Cloud aims to motivate social interaction through the construction of an environment that is given form through a collective act of writing space.