I think that it’s fair to say that I have not been as excited about a West End opening any more than I have for HAIR (Previews from 1 April 2010).

I am actually rather ‘fever-pitch’ now and incredibly hyper about it!

Thus when I proclaim this to be the best bit of musical theatre related advertising that I’ve ever seen, you may want to take into account my obvious bias ha!

But seriously… Dewynters (who I am assuming are responsible as they handle all the DelMac marketing) have excelled themselves in doing something a little more different from the usual stuff they do!

I’ve nabbed the openly posted picture from a twitter stream  – go follow the owner of it now! I shall have to get my own picture of it on Sunday when I go past 😉

For those unsure of where this is – this is the BFI IMAX on South Bank (end of Waterloo Bridge next to the station / Kings College) – something in the back of my head is saying that this is one of the biggest advertising spaces in Europe… but I may be fibbing!