Just came across this as I was astounded to think that something that sounded so banal (and from the UK) as ‘Sussex Safer Roads’ had received nearly 12 million hits on YouTube – upon closer inspection, what I found was a really really fantastic advert, which also happened to win the YouTube Ad Of The Year award last night.

Very touching, and very well made – well done to all involved! Much better than the usual style of car safety advert.

There’s tons more information on the success of this advert on Wikipedia, including the random fact that this advert has never once been shown on British TV – it’s truely gone viral from it’s humble beginnings!