Incredibly gutted to hear this news – HAIR was the best thing to hit the West End in years in my opinion and a show that I blogged about and love(d) A LOT!
Please click here to read my review of the show, which has proven quite popular in recent weeks.
This song from the show (though admittedly I prefer the 2009 OBC recording) has a lyric that resonates with my thoughts at the moment:
How dare they try to end this beauty, how dare they try to end this beauty.
In my opinion, I reckon that some of the problems with this production seem to have been the restrictively high seating charges, what seems to be an unwillingness to embrace an online/youth-friendly online pricing structure (though tkts have been discounting same-day tickets pretty much since day one); which in turn seems to have led to half empty houses after the initial excitement had died down (certainly when I’ve been), and a really unforgivable lack of marketing for the show.
Admittedly, aiming your pricing at a younger audience isn’t going to sustain a show, of course not, however I feel that a midweek pricing model could have helped enhance the show’s wider audience base and brought in more money for the show and helped get more bums on seats.
Such a shame – I don’t think any other show closing has upset me so much!
Really hoping to get to see it as many times as possible before it goes, if anyone wants to go on a night where it’s not £65 to sit in a seat without restricted view, do please get in touch!! Pleased that at least we have several months to get to see it before it goes.
Thanks to folk on twitter for highlighting, and to some of the various West End Wendys that I know for confirming.